Since Mequoda’s inception, we’ve helped create 14 publishing superstars. We’re looking for the 15th. And the 16th, and the 17th …
Wondering if you’re the kind of publisher we’re looking for? Let me tell you about some of those superstars … we call them Mequoda Masters, so you can decide for yourself if you should join that kind of elite company.
First, I should mention that we’ve helped hundreds of brands become profitable far beyond their expectations. And that’s certainly a goal worth seeking! But it takes a specific kind of publisher to take the Mequoda Method to the very highest level to master it, execute it, and make it their own.
So who is this publisher? There are three critical skills that allow a publisher to become a Mequoda Master.
You must be a master content generator. Many publishers are, or they wouldn’t be in this business in the first place. We find that niche publishers, rather than the big general interest publishers, are in fact the best at guiding a team to create awesome content every single day. So you almost certainly qualify as a master content generator.
You must be expert at running a modest- to large-sized organization. Being a niche publisher doesn’t mean your company can fit into your garage. It means you have executive management skills that allow you to effectively direct different teams performing different functions. And because you manage creative people, it particularly means that you can herd cats.
You must understand the economics of monetizing your great content. This is a different story for some publishers; not everyone grasps the modern digital publishing realities that have created entirely new revenue streams. But perhaps you’re one of the few who is itching to take advantage of those new opportunities, if you could just find someone to help you who knows how.
And that is where Mequoda comes in. We know precisely how to turn great content into publishing riches. As I mentioned earlier, we’ve helped hundreds of brands do just that. We have a very specific method for leveraging content to drive website traffic, engage an audience, and monetize that content. We will serve as your coach as we teach you the Mequoda Method; give you the tools, analytics, and best practices you need to succeed; and cheer as the profits roll in.
Our entire reason for being is to help you succeed. And we’re always on the lookout for the next Mequoda Master who goes beyond success, building a publishing empire from the seeds of content generation, organizational management skills, and an understanding of content monetization. If you think that might be you, keep reading to find out how the process works.
Building a strategic business plan for your company
For the right client, it all starts with our exclusive Business Planning program. This 60-day engagement kicks off with a full day meeting in Boston with your key stakeholders and 5 of our team leaders. We begin in the morning with an intense primer on the Mequoda Method and our Best Practices, as we want to ensure that you understand the Method so you're prepared to fully implement the business plan we develop for you.
We then begin inventorying your assets and your business opportunities to establish the following seven elements of the business plan that guarantee success when properly implemented:
Understanding what new content you need to create and what can be repurposed is crucially important for creating an efficient and profitable multiplatform publishing business.
So we inventory all your content, including some you probably didn't realize you had, and create an in-depth master content schedule that identifies the affinity content you'll use for audience development, and the premium content you'll use to generate revenue.
We show you how easy it can be to repurpose existing content to create new affinity and premium content content business models.
You must ensure that all your products and platforms are focused on attracting the right audience. So we help you to understand your market’s online potential with a full keyword universe custom-built for you that taps into the demand for your digital content.
We’ll walk through the 7 niche media marketing channels we’ve identified to be the most effective for multiplatform publishing brands and determine which of the 7 are appropriate to your market and business. Our experience and thousands of benchmarks allows us to lay out an audience development plan that identifies, measures and projects all of your marketing and growth potential.
Whether you’re selling sponsorships, subscriptions, memberships or single purchases, it’s absolutely crucial that you use pricing and packaging to maximize revenue and minimize the cost of sales. In a multiplatform environment where many of your products have virtually no marginal cost of delivery, understanding how to build packages and bundles that appeal to consumers and sponsors is essential to overall profitability and success.
In your revenue plan, we’ll identify profitable new products, help you price your existing products using a proven strategy that too few publishers understand -- and identify the costs, risks and opportunities associated with each revenue stream so you know what you need to invest and what the return will be on your profitability.
You don't have to hire an army of new employees, but you do have to know how to organize the ones you have to effectively execute a Mequoda multiplatform publishing plan.
We have a leaner, integrated, more cost-efficient model than the one most legacy publishers use that we'll fine-tune for your needs. Best of all, our model can be customized based on the size of the market and the opportunity. Your organization plan will be designed for your specific needs.
Mequoda will show you how we build an incredibly robust, customized digital publishing and marketing system for far less money and in far less time than other developers because we leverage existing software that has been built specifically for the needs of today's multiplatform publishers.
From website architecture that helps build your email list to a complete, central database that informs your marketing decisions and helps you maximize the lifetime value of each subscriber, a technology plan created by the industry's only strategy-centric provider means your organization reaps the benefits of stress-free technology, content-focused implementation and ongoing profitability.
Once again, Mequoda leverages its benchmark data to produce a complete business model. For every single year in the next five, you'll see revenues, expenses, overhead and EBITDA.
We also know exactly which metrics and data are the most important to your business to keep it performing as planned, despite the flood of data that bewilders even the most button-down publisher.
Mequoda's experience has allowed us to document exactly the right metrics that help multiplatform publishers succeed, and we'll show you how to measure them and what to do with the data once you have it.
In the 21st century, single-platform legacy media companies are widely out of favor with investors of all stripes. Given the economic leverage that a fully integrated multiplatform publishing operation brings to any media space, it should be no wonder that those are the only kinds of companies that are drawing buyers, investors and key talent.
We will discuss how to position your company to all your various stakeholders, including potential investors, buyers and high octane talent and how to communicate your business road map in a way that makes them want to invest their time in your media organization.
The experts on the Mequoda team will develop each of these plans for you as part of the process of building a complete business plan and 5-year financial model that leaves you with much less doubt about your future. In fact, the publishers who consistently don't succeed with a Mequoda business plan are those who don't have one.
The next move is yours
Are you ready to see what your niche media business can look like in the next five years?
Schedule a 30-minute call to get an eye-opening, no-obligation conversation about your potential.