Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you’re currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating consistent additional income:
- Instructional Video Libraries – A collection of videos that can be accessed online, on-demand, 24/7 for a niche audience.
- Online Stores – A collection of products that can be sold and shipped or downloaded.
- Events – An attendee and/or sponsor-funded event that promotes the magazine brand and creates loyalty.
All three of these ancillary media platforms offer publishers an opportunity to diversify their revenue streams and give subscribers new ways to engage with their brand and products. Here are a few examples of publishers who have been successful with these platforms:
CLAYflicks, from the American Ceramic Society, is an instructional video library for ceramic artists built from the enormous amount of physical instructional videos offered in their store. The goal when launching CLAYflicks was to optimize revenue by leveraging existing premium content and products with an all-inclusive, 24/7 access membership product and offer. And that’s exactly what they’ve done.
Countryside Network offers a niche online store for homesteaders with books, DVDs and eBooks in the $3 to $79 range. Their store includes almost 300 books on topics from animal health to beekeeping, cooking, gardening, sheep, and soapmaking. They leverage their email list to sell these products and include healthy-sized product descriptions to get ranked in search engines.
As for events, The Country Living Fair, which celebrated its 10th anniversary last year, brings in more than 25,000 visitors every year, along with more than 200 vendors from 25 different states. Guests to this event get to sample artisanal foods, purchase hand-crafted furniture, attend cooking demonstrations, and meet the editors of Country Living, among other activities like paid premium workshops.
Are you looking for new ways to expand your revenue and profit opportunities with new media platforms? Schedule a call with a member of our executive team to talk more about how we can help you with all of the above.