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Content Management Systems for Publishers

Content producers and content publishers can benefit from a content management system if they realize its importance

Many traditional publishers have taken their print publication’s content online. They came to the realization that diversifying their publishing platforms would allow them to save money on production costs while reaching a new breed of content consumers; ones that heavily rely on the Internet to access content that interests them.

Multi-platform publishing allows these traditional print publishers to try their hand at online publishing, which can lead to a robust system full of content and another avenue for them to generate revenue. The best way for traditional publishers to engage in online publishing is by embracing content management systems, which offer many free and open-source options.

Free, open-source content management systems are a great starting point for publishers since they don’t have to invest a lot of money to experience the system. If they end up concluding that the system is what they’re looking for, they can then have designers and developers customize the system to meet their specific needs.

The point of Content Management Systems

A good CMS helps in managing the workflow in a collaborative environment. On the Internet, it incorporates a collection of computer-based procedures. These procedures are designed specifically to:

-Allow users to share and store data easily and efficiently.

-Control access to the data stored within. CMSs can differentiate between users in order to dictate the roles they are able to perform.

-Enhance the users’ experience and communication with one another.

-Aid in the storage and retrieval of content in the system.

-Improve the ease behind reporting data.

-Reduce the importing of redundant, duplicate content.

The CMS in today’s Internet environment

The online landscape is different than it was a few years back. Things change abruptly on the Internet as new media, websites and communicational techniques become popular quickly.

When it comes to a CMS, the associated content can be almost anything. If you operate a print magazine, the textual content would fit well as data for a CMS. The same goes for audio pieces, video content, pictures, phone numbers, scientific data, editorial content, user-generated content or anything else that is remotely similar. CMSs are frequently used for storing, controlling, revising, enriching, enhancing and publishing a variety of content.

Three reasons why CMSs are valuable for publishers

The Internet is perfectly designed for the sharing of content. Advanced software and hardware technologies ranging from smart phones, tablets and CMSs greatly emphasize this notion. Below are three reasons that CMSs are valuable to publishers:

-CMSs are cost effective, robust and user-friendly.

-They are a great place to repurpose and publish evergreen content already found in the publisher’s repertoire.

-They allow for a media-rich experience that cannot be found in print publications.

Now that you know how content management systems can be beneficial to publishers and content producers alike, it’s important to know which open-source CMS meets your needs. Join us on September 21st 2010 for our WordPress vs. Drupal vs. Telligent: Which CMS is right for you? Webinar when we discuss the difference between three popular CMSs with three knowledgeable technology professionals using them first-hand.

Posted in Multiplatform Publishing Strategy

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