Hearst Digital Studios has unveiled its first offering: a subscription video channel through its property Cosmopolitan.
CosmoBody will cost $9.95 per month, and will feature fitness and lifestyle content produced in collaboration with Mark Burnett’s Vimby Studios, Folio: reports.
The content – which includes the likes of “Get in the Mood Yoga,” “Wowza Wedding Body,” “Burlesque Chair Dancing Workout,” and “Revenge Body” – is currently compatible with desktop, iOS, Android, and Apple TV, with a Roku roll-out planned.
“We discovered that the second most popular category of content within the magazine after the relationship advice was fitness,” Hearst’s Neeraj Khemlani told Folio:. “When you look at people who have bought these fitness DVDs for a long time, they’re not going to suddenly watch anybody with a yoga mat on YouTube. They want premium content brought to you by some of the top trainers of our time, and that’s what we’re offering.”