Hearst Digital Studios has unveiled its first offering: a subscription video channel through its property Cosmopolitan.
CosmoBody will cost $9.95 per month, and will feature fitness and lifestyle content produced in collaboration with Mark Burnett’s Vimby Studios, Folio: reports.
The content – which includes the likes of “Get in the Mood Yoga,” “Wowza Wedding Body,” “Burlesque Chair Dancing Workout,” and “Revenge Body” – is currently compatible with desktop, iOS, Android, and Apple TV, with a Roku roll-out planned.
“We discovered that the second most popular category of content within the magazine after the relationship advice was fitness,” Hearst’s Neeraj Khemlani told Folio:. “When you look at people who have bought these fitness DVDs for a long time, they’re not going to suddenly watch anybody with a yoga mat on YouTube. They want premium content brought to you by some of the top trainers of our time, and that’s what we’re offering.”
To read more about Hearst’s new Cosmo video channel, visit Folio:.
[text_ad]
