Digital Advertising Revenue Increases

With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.

Post author By Amanda MacArthur
Post date August 27, 2014
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With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.

According to Poynter, “digital ad revenues are expected to jump 17% this year to $50 billion.”

Perhaps even more interesting is the forecast for future growth. By 2017, Magna Global predicts that digital advertising revenue will reach $72 billion. At this same time, it’s predicted that television ad revenue will hit $70.5 billion. Therefore, it appears that the value of digital advertising may overtake the value in television advertising within the next few years.

As we’ve seen before, the ad revenue for newspapers and magazines is still decreasing. For newspapers, the decline this year is expected to reach 8.9%, and for magazines, the decline is a little higher at 11%.

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Tags ad, advertising, digital ad revenues, digital advertising, digital advertising revenue, magazines, online publishing, open source software, text ad, web traffic

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.