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Digital Publishing Platform Issuu Back On iTunes

Issuu is bringing digital magazines back to iTunes. The platform has released a new iOS app, with thousands of new publications being added daily.

via issuu

Issuu is bringing digital magazines back to iTunes. The platform has released a new iOS app, with thousands of new publications being added daily.

Tech Crunch reports on this story. “In years past, issuu’s plans for iOS were to start off with a free store, but then move to paid distribution, something that apparently put it on Apple’s crosshairs. The landscape has since changed, and issuu’s business model now involves offering publishers in-depth analytics about their publication and their readership, as well as other site integration and customization features.”

Now that issuu has changed its strategy, it can get back to publishing digital magazines over an array of topics, ranging from fashion and family to travel and science.

The article from Tech Crunch also discusses some of the usage numbers for issuu. “The company also reports that it has 80 million magazine readers who spend 1 billion minutes per month with issuu.”

Read more about issuu coming back to iTunes at Tech Crunch. 

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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