Multiplatform publishing utilizes as many avenues for interaction that make sense. Now, text messaging is getting into the mix, reports Ad Age.
According to the article, Boku, a mobile payments company, is working with IPC Media to offer magazine subscriptions through text messaging.
Let’s take a look at how this process is going to work:
“Print ads direct would-be subscribers to text a code to a number. They receive a confirmation text in response, directing them to a registration page on a mobile website. The subscription is then charged to the person’s phone bill, or deducted from a prepaid balance.”
In this case, IPC Media will be collecting the data that is received through the process, including name, address and email address.
Of course, with any third-party vendor, publishers will need to share part of the revenue generated through Boku. The specifics on how much weren’t disclosed in the article.
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