Digital Publishing Trends Multiplatform Publishing Strategy

E-commerce Growing for Some Digital Publishers

Many digital publishers turn to online storefronts to supplement revenue streams. Products that align well with editorial content are great options for e-commerce sites.

Post author By Amanda MacArthur
Post date September 9, 2014
No Comments on E-commerce Growing for Some Digital Publishers

Many digital publishers turn to online storefronts to supplement revenue streams. Products that align well with editorial content are great options for e-commerce sites.

It seems that Purch, the publisher behind space.com and Live Science, has added more e-commerce options, reports Ad Week.

The offerings will incorporate a range of products, including apparel, collectibles, and education, all encompassing a wide range of demographics.

The Ad Week article shares a quote from Greg Mason, the CEO of Purch. “The future of publishing will involve stronger incorporation of content and commerce to provide comprehensive experiences for audiences that build brand loyalty.”

We can certainly get behind that notion. Creating alignment with content and products is a great way to enhance a brand.

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Tags ad, content, digital publishers, e-commerce, greg mason, online publishing, open source software, publishers, purch, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.