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Audience Development Strategy Digital Publishing Trends Multiplatform Publishing Strategy

Email Executives’ Choice When It Comes to News

Business executives report getting 56% of their industry-specific news from email newsletters, while 61% of them get their news via mobile, according to a survey administered by Quartz.

via the Nieman Journalism Lab
via the Nieman Journalism Lab

Business executives report getting 56% of their industry-specific news from email newsletters, while 61% of them get their news via mobile, according to a survey administered by Quartz. The survey included 940 respondents.

Harvard’s Nieman Journalism Lab reports that executives also say that when they share information with colleagues, it’s via email 80% of the time (split evenly between mobile and desktop) – well ahead of social media channels.

Quartz editor-in-chief Kevin Delaney said the survey’s data on mobile and social consumption habits back up the ideas that helped start Quartz,” Justin Ellis writes. “Two years ago when the site launched, building something designed first for smaller screens and distribution through social media invited some skepticism … . ‘It definitely deepens our conviction on the use of mobile, sharing, and email newsletters by global business executives,’ Delaney said.”

To read more about the Quartz survey, visit the Nieman Journalism Lab.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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