A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25. The five-day training program, taught by Mequoda’s Don Nicholas and Kim Mateus, has been designed to cover the major knowledge and skill areas needed by magazine publishing executives looking to develop lucrative and successful digital publishing models.
This course is practical and interactive and focuses on the strategies used by some of the most entrepreneurial magazine website publishers. As leaders of this course, Don and Kim know the expensive lessons that have been learned by pioneering digital publishers. They will share the techniques that are working to make your online efforts profitable. This program offers a mix of high-level strategy and technical details, aimed at providing knowledge about which strategies are working and how they can be applied to your organizations.
The modules covered include:
- Search Engine Optimization
- Designing Media Websites
- Content Management
- Managing Email Revenue
- Mobile Design & Applications
- Selling Online Advertising
- Organizing Print and Online Media Teams
- Key Metrics, Reporting and Analysis
- Budget and Modeling
Here is what attendees have to say about the course:
“This is an outstanding course that radically re-orientates your thinking about digital publishing”
“This [course] is essential for any Magazine publisher who thinks they know on-line and those that know they don’t”
“You have inspired me to do my best to create an amazing digital publishing business”
“ …..I’ve emerged with newfound enthusiasm and ideas”
“Five days out of my office is a major investment – but I am coming away with fresh perspectives on my business and actionable ideas to grow online within my business revenue mix”
“Don was a great trainer; very insightful. I was very impressed and will definitely send my team to attend future events like this!”
Read the brochure and registration form for further information or please do not hesitate to contact Jenny Stubbs. We look forward to seeing you there.
