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Flipboard Buys a Mobile Magazine

Flipboard has bought social mobile reading magazine Zite from CNN.

Flipboard buys mobile magazine
via Flipboard

Flipboard has bought social mobile reading magazine Zite from CNN. Read Write’s Dan Rowinski writes, “Flipboard will create customized magazines for all of CNN’s shows, including 30 feeds from the news giants starting with one from journalist Fareed Zakaria. Flipboard and CNN also announced a new advertising partnership to help monetize its combined coverage. The terms of the acquisition were not disclosed.” 

Flipboard plans on closing the service and folding the technology into Flipboard. Zite is built from a personalized search engine called Worio. Rowinski adds, “It matches reader’s interest based off their social graphs and also will learn over time what users tend to click on and give them mores news to those pertinent topics from a variety of sources. ” You can see how useful this could be for Flipboard.

To learn more about Flipboard’s acquisition of Zite, head on over to Read Write.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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One reply on “Flipboard Buys a Mobile Magazine”

With havin so much written content do you ever run into any problems of plagorism or copyright violation?
My website has a lot of unique content I’ve either created
myself or outsourced but it appears a lot of it is popping it up all over the web without my authorization. Do you know any solutions to help
stop content from being stolen? I’d genuinely appreciate it.

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