Learn from four seasoned producers of digital events, on how to start developing profitable webinars and audio conferences.
Webinars are very profitable ancillaries that are perfect products to promote via email because they are timely and are delivered electronically. Although almost exclusively used by B2B publishers for several years, we’re seeing more special-interest B2C publishers moving into this format.
If your company has taken a hit this year and you’re looking for new ways to bring in revenue, you might consider live digital events like webinars and audio conferences. We’ve seen numerous publishers successfully launch free and paid webinars and audio conferences.
Depending on whether you are product-driven (making money through product sales) or ad-driven (making money through ads), most publishers can identify several areas in their business where a live online event fits their content.
Even more, it doesn’t need to be difficult. You don’t even have to be an expert on every topic that you present.
For example, in our upcoming Audio Conferences and Webinars: Proven Strategies to Maximize Profitability webinar, we’ve gathered speakers from many areas of production.
Kim Mateus leads the Mequoda Research Team and is responsible for content development for all Mequoda events, seminars, workshops and in-house training programs. She manages content development, production and marketing for all Mequoda white papers, webinars and live events, and co-hosts the twice-a-year, two-day Mequoda Summit, which explores current best practices for online publishing and marketing.
Kim will be moderating the webinar, so if you have any particular questions or issues you’d like to see covered, please email her at Kim@Mequoda.com.
SPECIALTY: CONTENT CREATION AND PRODUCTION
Justin M. Clark is Director of Operations for The Dark Intelligence Group, Inc., which publishes The Dark Report and Dark Daily. These publications serve the clinical laboratory and pathology testing industry.
Justin has primary responsibility for all the The Dark Group’s audio conferences, including acting as liaison for speakers, tracking daily statistics, supervising arrangement of continuing education units (CEUs), creating and sending marketing, arranging content for all web pages, coordinating collaborative marketing agreements, soliciting sponsorships, and much more.
Justin also oversees and manages the day-to-day activities of the organization, with a focus on the systems and procedures required to accomplish the company’s missions.
Justin will highlight how he recently spearheaded the creation of an automated system to handle all monthly audio conference registrations, a customized tool that allows DarkDaily.com to seamlessly accept and track registrations, process payments, and issue confirmation emails with invoices attached.
SPECIALTY: MARKETING AND MANAGEMENT
Leslie Davidson, president of Davidson Direct, specializes in audio conference and webinar production and marketing. She has managed these conferences for a diverse group of specialized information providers, including Bulldog Reporter, Inside Mortgage Finance, Modern Distribution Management, The Dark Report and Elsevier Business Intelligence, to name just a few.
With 27 years in publishing, she knows what it takes to make money in this industry. Based on her experience producing and marketing hundreds of audio conferences and webinars, Leslie will provide best practices that will help you create and manage a profitable program of your own.
Leslie will reflect on her experience in managing webinars and will expose the best practice strategies she has executed.
SPECIALTY: SOLUTIONS AND PLATFORMS
Scott Bradshaw is Vice President of Sales and Marketing at BeaconLive, which offers audio & web conferencing with full event management services.
Scott combines his deep sales experience with his passion for customer service. So many of BeaconLive’s customers see Scott as their internal advocate. As Scott says, “My philosophy is to not just talk the talk, but to walk the walk.”
Scott will speak to the technical aspect of webinar and audio conference production, explaining multiple event style options, including audio, web, streaming, video and on-demand solutions.
Join us NEXT WEEK on September 2nd at 2pm to discover the secrets to creating and marketing webinars and audio conference programs that address customer needs and generate healthy profits during our 90-minute Audio Conferences and Webinars: Proven Strategies to Maximize Profitability webinar.