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Multiplatform Publishing Strategy

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

Mequoda is a term to describe a method for designing and managing successful multiplatform membership websites. Short for “media quote daily,” Mequoda is an approach to building these membership websites based on four core principles—ACEM in Mequoda-talk. Every publisher can leverage its principles for growth in all areas of business.

ACEM doesn’t exactly roll off the tongue, but once you understand the concepts, I think you’ll agree that each principle is necessary to transform a small struggling publication into a multiplatform giant. Make no mistake about it, becoming multiplatform—where you publish across print, digital and through a free membership Portal—is precisely the direction you need to head in to accomplish such growth.

Below is what ACEM stands for:

Attract: Getting visitors to your website is step one in building a successful online business. Mequoda’s publishing partners deploy methods that use Search Engine Optimization (SEO) as a key strategy for driving organic traffic, based on a thoroughly researched keyword-phrase universe and perfectly aligned content. Repurposing and optimizing existing print content is also a successful tactic for making your website SEO friendly!

Capture: Once new visitors arrive at your membership website, capturing their email addresses is the next challenge. And there’s no better way to entice site visitors to hand over email addresses than offering a free report or guide that is aligned with visitors’ topic interests. Maximizing email-capture rates is best achieved with appropriate conversion architecture on your site’s pages.

Engage: Once you’ve attracted site visitors and captured email addresses, keeping them engaged with your content is the next challenge. Mequoda’s publishing partners achieve maximum customer engagement and retention rates with regular and powerful email communications—email is the linchpin of any successful Mequoda Haven CMS.

Monetize: Now you have a relationship with email customers, and you’re poised to sell, sell, sell! Every email communication is a chance to feature your membership website and advertisers…and to offer your customers an opportunity to buy whatever you have—memberships, books, videos, reports, events, and more!

Mequoda’s publishing partners use this methodology and system to transform their businesses into niche media brands that dominate their markets.

Do you want to learn more about practicing ACEM to increase your audience, revenue and profits with multiplatform publishing?

Download our guide to multiplatform publishing for magazine and membership-based organizations.

How to Increase Audience, Revenue and Profits with Multiplatform Publishing is FREE to download and will show you how to achieve the same success as our most profitable publishing partners. Download it today.

By Don Nicholas

Chief Executive Officer

During his decades long career, Don has worked with colleagues, clients and partners to design digital publishing and marketing systems for more than 300 magazines, newsletters, memberships, clubs, and events. Don currently serves as executive publisher for Cabot Wealth Network, Food Gardening Network, Financial Freedom Federation, I Like Crochet Network, I Like Knitting Network, and Recipe Lion Clubs. His team's Haven WordPress CXMS offers publishers the industry’s most flexible and robust online publishing and marketing platform. Don and his strategy team have served as management advisors for virtually every major niche publishing company in North America including Meredith, Hearst, Trusted Media Brands, and hundreds of independent for-profit and nonprofit organizations. He has managed and led educational events for MPA, SIPA, FIPP and Harvard University. He has authored numerous books and hundreds of articles on journalism, publishing, technology and marketing. Before founding Mequoda in 2004, he served as founder and chief executive officer for Blue Dolphin Magazines and Lighthouse Communications Group. He started his media career as a journalist and producer working for the Armed Forces Network aboard the USS Enterprise. Don holds degrees and certifications in organizational management, journalism and electrical engineering from Capella University, Sacramento State University, and the United States Navy.

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