Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded.
Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent—who will succeed.
Also, customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage and be engaged in many different ways compared to simply subscribing to a magazine or buying a book, and the resulting environment will be much bigger and more sophisticated than in the past.
Organizing content around the customer, therefore, really means organizing content efficiently and effectively to extend your brand and drive both revenue and profit.
This article was written by Don Nicholas with the help of Jane E. Zarem. It is just one part in a series on the Mequoda System. See below for the rest of this series:
1. An Introduction to the Mequoda System
2. Mequoda System Habit #1: Implement a Strategic Management System
3. Mequoda System Habit #2: Build a Mequoda Media Pyramid
4. Mequoda System Habit #3: Build a Mequoda Website Network
5. Mequoda System Habit #4: Organize Content Around the Customer
6. Mequoda System Habit #5: Create User-Centric Websites
7. Mequoda System Habit #6: Implement a Mequoda Marketing System
8. Mequoda System Habit #7: Make Metric-Driven Decisions
9. Repeat the Continuous Improvement Cycle
To see our latest revitalization of the Mequoda System, download our most recent FREE Online Publishing Secrets white paper.