An early spring clean-up, the digital way
We had an instance last week where a member googled herself and found a SIPA document on an unauthorized site. It was a good heads up for us to try to get the site to do the right thing and take it down. I was reminded of this as I just re-read a recent article in The Washington Post titled “Time to Clean Out Your Digital Closet” by Melissa Bell.
In that article, Bell advises that you track yourself. In the past, I’ve been a bit reluctant to do this on a regular basis, maybe not wanting to actually see where I might be showing up. But obviously, it’s a good thing to get in the habit of doing. “Set up Google Alerts (Google.com/alerts) on your name, nicknames or personal businesses,” Bell writes. “Google will e-mail you any time new information about you is put online. To see what’s out there now, check Pipl.com. It’s a search engine that lets you search by name, address or e-mail. A search on it reminded me of a LiveJournal blog I hadn’t seen in years. I made a copy of my youthful exuberance and deleted it.”
So doing this can actually serve a couple purposes. 1) You’re finding places that, as I mentioned above, you may not know you’re on—and either it’s unauthorized or maybe it’s actually a good thing and you can boast a bit. 2) I wrote last week about guarding your online persona because employers are regularly googling employees and job applicants (in a recent study, 65% said they do). So as Bell writes, you may find something from seven years ago that you may not want up any more.
Another tip Bell offers is to “get organized. It’s time to shed the old social sites.” She points to places like MySpace and Picasa that have both been usurped by much of what Facebook does. It may not be the most fun, but deleting “your profiles from the sites you’ve stopped visiting” may ease your mind some. “Technology companies might still keep records on you, but you’ll leave fewer online traces for other firms,” Bell writes.
“Secure your passwords” is another piece of advice Bell offers. She suggests the LastPass password manager, a “browser add-on that stores all your passwords in one secure spot.” (Wow, now I know what to get my mother for her birthday!) “LastPass will log on for you to every site you visit.” A security risk? Yes, but their business is security, Bell argues, so it might be your best bet. “Plus, it eliminates attempting 20 different spellings of your first pet’s name” or my mother’s maiden name. Amen.
Lastly, Bell advises you to stop the incoming spam, and here’s what she suggests. When an email comes in from a place you’re no longer interested in, put it in a special delete folder. And then when the next Knicks-Celtics game is on (Lin-sanity!), or a Downton Abbey marathon, a new The Voice or a couple CSI (name a city) episodes, start unsubscribing! You’ll sleep much better afterwards.
You can still secure your spot at the table
for this Thursday’s
SIPA Small Publishers Roundtable.
Feb. 16, Washington, D.C.
Learn more about protecting your online
presence, or building a better website or which
form of marketing is working best these days.
This all-day event for smaller publishers
has been designed to see how your peers manage
and what is and isn’t successful for them.
Sign up now for this intimate
and confidential gathering!
Happy Valentine’s Day!