How Keyword Research Drives Online Publishing

Three effective uses of keyword research include audience development, website taxonomy and article tagging

In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda update.

All of the Mequoda Systems we’ve analyzed thus far have seen an increase in the overall number of Google listings for their keywords by at least 15%.

Keyword research is a fundamental component of starting and running an online media business successfully. Now that Google is indexing more content, publishers have the opportunity to gain more visibility by targeting keywords and optimizing content properly. All Mequoda Systems follow these three primary uses of keyword research.

Three uses of keyword research


-Audience development and management: A keyword research document, which we refer to as the Google Visibility Report, helps you understand how your audience searches on keyword topics. This resource includes information on how the phrases are being used in your marketplace and how your target audience thinks. This document is invaluable for all full-time online writers so they can directly master the art of writing online for an audience.

-Drive website taxonomy: Keyword research helps organize a website while making a Mequoda System Google-friendly. Performing keyword research before your website is built will help you discover the best primary keywords for your site navigation. Starting with keyword research will help you drive taxonomy and navigation, two things that need to be done to experience success.


-Article tagging: In 2011, sophisticated online editors and publishers automate their keyword tagging to retroactively align all posts that use the phrase. This means that thousands of tag pages will be created with keyword phrases originally discovered in the Google Keyword Tool. By aligning these tag pages with your Google Visibility Report (GVR), you’ll have a reporting tool that shows how well your posts are being indexed on Google. This combination of article tags and the GVR supplies feedback on how competitive you are and how likely it is that users will find your content beyond the fleeting moment the post goes live.

Often times this process helps online publishers get their content found on long-tail phrases that show up in body content, but not necessarily the headline.


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