How Much Do You Really Know About Ad Sales?

Are you maximizing revenue with your website advertising inventory, or is it time to re-examine your business model?

This 90-minute webinar, co-sponsored by Mequoda and SIPA, could change forever the way you structure online ad sales.

Dan Ambrose

Dan Ambrose

Driving online revenue with optimized ad sales is a deliberate process that requires configuring your infrastructure, content, marketing, research and sales.

Dan Ambrose should know. He’s made a career of unraveling and demystifying the complexities of publication ad sales. We just recently had him as a guest speaker at the Mequoda Summit, and his session was fantastic.

Now Dan has agreed to share his experience — and reveal some his most valuable insights — in a 90-minute webinar co-sponsored by Mequoda and the Specialized Information Publishers Association (SIPA).

“You’ll discover how the two media — Internet and print — complement rather than compete with each other from the point of view of the publisher and of the advertiser.”

— Dan Ambrose

Learn the Rules of the Online Ad Sales Game

On Wednesday, April 29, 2009 at 12:30 p.m. EDT, you can join Dan during the Internet Advertising Basics: Maximizing Display Advertising Revenue Webinar for just $197. This early-bird price will expire next week.

If you want, you can invite all your colleagues to huddle around your desk and speakerphone and share the experience. The price is the same, no matter how many people are listening along with you.

In just 90 minutes, you’ll discover:

  • How to sell Internet advertising in conjunction with magazine advertising
  • How to create and use your “scarcity” of inventory to your advantage
  • How to be successful with just “a few good advertisers”
  • How to use the “Yahoo principle” to build value and loyalty at a reasonable cost
  • How to sell profitability by surveying your entire business model
  • How to do the simple stuff right — and well

Hundreds have paid $1,000 or more to attend Dan Ambrose’s media sales training seminars. Now, in just 90 minutes, you can discover for yourself some of Dan’s extraordinary Internet ad sales wisdom.

Take the first step with Internet Advertising Basics: Maximizing Display Advertising Revenue for only $197. Remember, this early-bird price will expire next week.

Sign up for today for the Internet Advertising Basics: Maximizing Display Advertising Revenue webinar with Dan Ambrose.

Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.


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