How To Capitalize Off a Press Release

Capitalize off trending topics with an SEO press release

Editors, bloggers and PR professionals should rejoice! The Internet allows us to spread newsworthy information quite easily.

Now that PR is more social due to free press release distribution sites and networks like Twitter, Facebook and LinkedIn, there are ways to capitalize off the opportunities.

Before creating a press release however, it’s important to follow one specific strategy… Write your release for people, and then choose the platform or technology you’re going to use to share it afterwards. For instance, if you’re heavy into organic marketing through search engines, writing the content with keywords in mind from the start may hinder the overall content by making it sound forced. You will of course know your keywords before you start writing, so some will wind up in your copy naturally. To get a better density, insert keywords in a strategic manner while editing the draft.

After you’ve focused attention on creating interesting and valuable content within your press release, and your platform for distribution is selected, you can turn to the power of social.

One way to capitalize off press releases through social networks is to find a trending topic that your content can be related to.

To find trending topics, you can use websites like Google Trends, Twitter Search, Twitscoop or Trendistic.

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After you’ve found a trending topic that’s some way relevant, try these three tips:

-#1. Get an angle

-#2. Marry the trend

-#3. Combine SEO, Social and PR

Here’s an example to demonstrate my point:

Today is baseball’s opening day of the season. The term “opening day” is trending throughout social networks and Google (I found out by using Google Trends).

If I were the proprietor of online sporting goods, I would be using this term and event to host a sale, present a contest or simply notify my audience about the great new baseball gloves I have in stock.

That’s a very direct example. However, for an editor and content creator like myself, I could use the term “opening day” to create an article about content marketing strategies for your business’ opening day. It would play off the trending term yet provide information relevant to my audience.

Have you ever used trending terms to promote your brand or content? If so, I’d love to hear about it.


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