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InStyle Partners Again with Nine West to Create Accessories for Magazine Readers

InStyle knows how to partner with retail companies. Fab Sugar is reporting that InStyle is partnering again for the Nine West

Nine West InStyle Magazine Readers
via InStyle

InStyle knows how to partner with retail companies. Fab Sugar is reporting that InStyle is partnering again for the Nine West. Randy Miller writes, “Back by popular demand, InStyle and Nine West are collaborating again on a line of magazine-worthy accessories.”

Details about the deal haven’t emerged yet. Even if a small percentage of InStyle’s estimated 500K monthly website visitors buys one of their designed products, they should be doing just fine. You can read more about the InStyle Nine West deal on Fab Sugar.

Have you seen any publishers making smart partnerships? Let us know.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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