Target professionals with paid advertisements
Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on LinkedIn.
DirectAds are paid advertisements shown to LinkedIn members on the LinkedIn.com website and the LinkedIn Audience Network. Your ads may show up in any of the ad placements on the site, including the medium rectangle ad on LinkedIn profile pages and the LinkedIn home page.
CPC or cost-per-click advertisements may also be shown as the text link ad at the top of the LinkedIn.com home page. Although, images and logos in the ad may be omitted from that ad placement.
LinkedIn ads also include a profile link. The profile link will link the ad to either your personal profile or to the company profile posted on LinkedIn. This has proven to increase brand awareness and CTR or click-through-rate.
Target a specific audience to improve effectiveness of paid advertisements:
- By geography – Limit the geography of your campaign if your products or services only appeal to users in certain countries or cities.
- By job function and seniority – Target by job function if you want to limit your ads to people who are in one of 18 broad job functions like Medical Practice, Publishing or Real Estate.
- By industry and company size – When targeting people who work in a certain industry, be careful not to inadvertently leave out industries that fit your target audience. For example, if your main target is “Publishing”, you may also want to include “E-Learning”, “Internet”, “Newspapers”, “Online Media” and “Writing and Editing”.
- By gender and age
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What’s the goal of your Internet marketing strategy? Improve results with these tips:
- Generate clicks – Test multiple ad variations.
- Generate leads, inquiries, or sales – Refine your target audience and fine tune your rapid conversion landing page.
- Generate brand awareness – Include images that portray your products or services. Pay by CPM or cost-per-impression.
Promoting White Papers
Looking for Internet marketing options for your company’s white papers? LinkedIn provides advertisers the opportunity to distribute their white papers. To download your company’s white paper, users will be asked to provide specific contact information requested by you in order to access the document.
Does your Internet marketing strategy include LinkedIn ads? Share your experience below.