Successful publishers evolve and so does their content marketing strategy
We feel the key to making money online, as a publisher, is giving away lots of free content with a clear path to at least one source of revenue. Stop the in-your-face approach of screaming at consumers to “buy my product”. You now have the opportunity to interact with them and create a meaningful relationship.
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and LinkedIn have become the second largest source of incoming traffic.
7 Steps to a Successful Content Marketing Strategy
Editorial Strategy: Leveraging Content & Reputation – Create a multi-platform media empire that begins with lots of free, robust online content.
Business Strategy: Choosing the Right Business Models – Select the right Internet business model and supporting infrastructure. Maximize online revenue by arranging sponsorships, selling products and events, or securing profitable online advertising.
Audience Strategy: Attracting Targeted Website Traffic – Select keywords then create free products targeting these keywords. Follow up with a press release and social media campaign.
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Website Strategy: Converting Visitors into Subscribers – Design and create landing pages that will convert many casual visitors to your website into loyal subscribers and premium buyers.
Email Strategy: Maximizing Customer Lifetime Value – Create an optimal email publishing schedule that achieves a perfect balance between editorial and promotional content.
People Strategy: Organizing Around the System – Hire a dedicated staff for your online business unit right from the start.
Reporting Strategy: Managing by Exception – Know your key metrics and those of your competition. This allows you to stay in control, make necessary changes and generate the most profit.
Content Marketing Strategies are still evolving and we are eager to learn of new techniques that have worked for you. Please share how you have developed your content marketing strategy in the comments below.