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LinkedIn Content Marketing Led by Forbes

Forbes continues its bid for world digital magazine dominance by topping the 10 most influential global brands on LinkedIn.

via MarketingProfs.com

Forbes continues its bid for world digital magazine dominance by topping the 10 most influential global brands on LinkedIn.

The ratings were based on the social networking site’s Content Marketing Score tool, according to MarketingProfs.com. After Forbes came the World Economic Forum, Inc. Magazine, Microsoft, the Financial Times, The Wall Street Journal, HP, Salesforce, IBM, and Mashable.

“An earlier study in February by LinkedIn found high-tech and media companies are generally the most effective content marketers on the platform, with the top 10 brands in each category earning the highest average scores,” Ayaz Nanji writes.

“Other industries with a number of highly effective brands on the platform include professional services, financial services, education, manufacturing, and consumer goods.”

To read more about Forbes on LinkedIn, visit MarketingProfs.com.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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