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Multiplatform Publishing Strategy

LinkedIn’s New Social Media Strategy

LinkedIn has made a number of changes to improve your experience

Earlier this year, LinkedIn purchased the recommendation technology company mSpoke and ChoiceVendor, a startup that provides ratings and reviews of B2B service providers. It looks like they have finally put it to good use.

Create your showcase of recommendations

LinkedIn has made a number of changes to improve your experience

Earlier this year, LinkedIn purchased the recommendation technology company mSpoke and ChoiceVendor, a startup that provides ratings and reviews of B2B service providers. It looks like they have finally put it to good use.

Create your showcase of recommendations

How would you like to leverage your LinkedIn network to get the word out about your products in the most trusted, credible way? Add your products or services to LinkedIn to showcase and manage recommendations from your clients and customers.  Here’s how:

Add your products and services. Showcase what your company does via a new, easy to use, self-serve interface. You control and update the content, including links, images and video for multiple products or services.

 

LinkedIn Product Page for Content Marketing Strategy Basics

Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.

Get recommendations. Ask your current clients and customers to visit your page on LinkedIn to recommend your products and services.

Benefit from the Buzz. When a LinkedIn member comments favorably on your business or your offerings, you get trusted, credible recommendations. When their connections see those recommendations, you benefit. And when those recommendations are shared, you benefit again. With LinkedIn’s 80 million professionals, that’s a lot of potential buzz.

Create a LinkedIn ad. Narrow your target audience to people who may be interested in what you offer. Make sure to create ads that resonate with that particular audience (ie: by geography, job function or industry). LinkedIn ads are pay-per-click and not required.

We are glad to see LinkedIn provide companies a place to showcase their products, services and recommendations. Company Pages will allow companies to further build their brand through network recommendations, giving members credible insights into how any given product (or service) is perceived by their fellow professionals.

Is the “Products and Services” tab enabled on your Company page? If so, add the link below and tell us about your experience thus far.

By Michelle L. Rodriguez

As Mequoda's Research Editor, Michelle authors articles and columns for Mequoda Daily. Her column series "Blogging for Profit" includes profiles of successful bloggers and highlights their reasons for blogging and how it generates revenue. This series of interviews has culminated with a special report titled Blogging for Profit.

Michelle is also researching books written in the last five years referencing online publishing strategy, landing page templates, social media strategy, internet marketing, etc. The goal is to impart tidbits of insight from each author's ideas.

Prior to joining Mequoda Group, Michelle owned Another 9 Months, a resale maternity clothing store in Sacramento, CA. After implementing tips from the Mequoda Daily Newsletter, business improved. As a small business owner, she quickly realized the importance of developing a good internet marketing strategy. Starting with designing an appealing and user friendly website. In particular, her business benefited from Mequoda's numerous SEO and landing page layout suggestions. Internet referrals went from 25% to 40% in less than one year. After generating a regular email newsletter campaign, which included pregnancy tips, sales promotions, new business affiliates and printable coupons, there was a 20% increase in customer referrals. Also, customers were shopping more frequently. After having a baby in 2008, Michelle decided to sell Another 9 Months and work from home.

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