M. Scott Havens: Time Inc. ‘Not a Magazine Company’

via The Guardian

via The Guardian

The Guardian recently ran a revealing interview with Time Inc.’s senior VP of digital in the wake of the publisher’s split from Time-Warner.

Here are some of M. Scott Havens’ most interesting comments as told to Ben Cardew:

“We have to rethink the old ‘church and state’ rules of journalism. That doesn’t mean we violate journalistic integrity or the trust we have with our readership. But [these rules] were for a different medium and a different age.”

“We want to build the next LinkedIn, the next Gilt, the next Facebook. We have got really smart people and we need to let them use their brains. If they are not up for that, then we need to bring in some new people.”

“I see many digital examples of customers paying for digital content that give me hope – The Wall Street Journal, The New York Times, The Daily Dish, Netflix – even when the consumer can possibly find it, or a replacement, elsewhere. You can be gloomy if you want to operate your business the same way as you have for the last 10 years. If we rethink what we are, how we serve customers and markets, then I feel optimistic we can rebuild the brand.”

To read its profile of M. Scott Havens, visit The Guardian.

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