Magazine Values Increase Over Time

Unlike other platforms’, magazines’ worth rise as the years go by. Think about it: Your first DVD player is a piece of junk these days, but the first issue of Playboy has gone from 50 cents to $4,000.

Post author By Amanda MacArthur
Post date April 22, 2014
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Unlike other platforms’, magazines’ worth rise as the years go by. Think about it: Your first DVD player is a piece of junk these days, but the first issue of Playboy has gone from 50 cents to $4,000.

So observes Samir “Mr. Magazine” Husni, director of the Magazine Innovation Center at the University of Mississippi.

“I used to be able to buy a print edition of TIME Magazine for $2.95 twenty years ago and today a copy will cost you $4.99. … All of these digital accoutrements cost a pretty penny when they were introduced to the buying public and within a few years they were not only obsolete after spending that huge chunk of cash, they were also worth nothing due to their antiquation,” Husni writes. “Print platforms increase their value, while digital platforms do not.”

Considering that we’re still in the infancy stage of digital products, only time will tell.

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Tags ad, digital products, magazine, magazines, mr. magazine, online publishing, open source software, playboy, text ad, time magazine

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.