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Multiplatform Publishing Strategy

Management Coaching for Running a Successful Online Business

The rules have changed. Running an online business is an evolutionary process that changes quicker than most business owners are familiar with.

Beyond the changes, running an online business is complicated. You need to have a properly functioning website that is user-friendly, great content and products and methods of promoting all of these things.

The rules have changed. Running an online business is an evolutionary process that changes quicker than most business owners are familiar with.

Beyond the changes, running an online business is complicated. You need to have a properly functioning website that is user-friendly, has great content and products and methods of promoting all of these things.

And of course, those methods change quite often themselves. Or new ones become more relevant. Then you need a strategy that uses all so your audience members can be found where ever they prefer to reside. If you aren’t utilizing processes for content marketing and email marketing, SEO, social media optimization and link building, then you are missing out on the Internet’s promotional power.

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If you are running a business and you’re over the age of 30, you probably didn’t grow up running an online business. You may be fluent in traditional business practices, but the Internet is far from traditional itself.

Throughout the years, many legacy publishers have turned to us for management coaching due to our experiences helping manage digital businesses. From product development to staffing and online marketing, our senior consultants can help you make the right decisions that will allow your business to grow through revenue generation.

If you’d like to work with our senior consultants on developing your online business, contact Kim Mateus today, via email or by phone at 401-293-0401.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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