Mental Floss Magazine a Multiplatform Success Story

via Observer.com

via Observer.com

Mental Floss magazine is expanding its print and digital operations, the New York Observer reports.

The magazine was launched in 2000 and now has a circulation of 160,000 while becoming a force in multiplatform publishing. It “carved a niche in a crowded market by being off-beat rather than insidery,” Kara Bloomgarden-Smoke writes, while its staff suggests they invented the listicle as we have come to know it.

Mental Floss, which was bi-monthly when it was bought by The Week, will publish 10 issues in the coming year. It has expanded on the digital front, as well, including a YouTube channel that recently hit a million subscribers … and a popular Twitter feed. According to Mr. Pearson, the website now gets a respectable 11 to 12 million unique visitors per month.”

To read more about the success of Mental Floss Magazine, visit the New York Observer.

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