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Mequoda Helps Launch Online Health Hub for Hispanic Community

VidaySalud.com, a Spanish-language public health initiative from La Doctora Aliza, launches with a mission to inform the Hispanic community and enhance the relationships between Latino patients and their physicians

Dr. Aliza Lifshitz has been the Hispanic community’s most trusted health resource for 20 years. Through her books, her segments on Univision Television’s Primer Impacto and Enterate health initiative, her Univision Radio program, her syndicated newspaper column and her health columns in People en Espanol, she informs millions of Latinos each week.

However, despite all that she does, she knows that the information she provides only has so far of a reach and may not be available to the Hispanic patient at the time it is most needed. So, to further her mission of providing Latinos with the information they need to lead healthier lives, she decided to launch VidaySalud.com, which translates in English to “Life and Health”.

She says, “Most health information [in the Hispanic community] is delivered by reporters unschooled in health. And Hispanic media is awash in unscrupulous promoters of unproven cures, remedies, diets and “nutritional supplements”, potentially causing real harm to unwitting consumers.”

Over the last several months, Mequoda and Dr. Aliza have worked together to launch VidaySalud.com. As Dr. Aliza states, “it’s not just a website, it’s an expression of my commitment to public health”.

The website posts original content daily, covering topics from cancer and diabetes to beauty and adolescence. The site also syndicates content from partners, including Harvard Health Publications.

As a sponsored site, Dr. Aliza is looking for partners to share her vision. Section sponsorships are available. Other sections may be developed to suit sponsors’ public health interests.

Dr. Aliza has decided not to accept Google ads, belong to any advertising networks or accept advertising from non-sponsors, except qualified non-profits providing health services or information. She is looking for companies who want to build relationships of true value with Latino families.

The website launched with 16 topics, and users can sign up for email alerts on almost every topic exclusively. Here are some other features:

  • A medical glossary, dubbed “Your Health A-Z”, where all content is coming from Harvard Health Publications. The user can search for information alphabetically, or by Sickness and Condition, Treatment or Symptoms.
  • A forum, where the discussions are broken down into the existing 16 topics on the daily blog.
  • A free reports library, which included 3 reports at launch. One on diabetes, one on beauty and one on sexual health. The goal is to launch a free report within each of the 16 topic categories.
  • Navigation by tag cloud. Each keyword on the site has its own tag page, so if a user wants to read everything on the site associated with the word “acne” or “fever” they simply click on that keyword in any given tag cloud and they are brought to a page listing all articles related to “acne” or “fever”.

To learn more about the site, please visit VidaySalud.com. It’s in Spanish though, so have your Spanish-English dictionary handy!

To discover how Mequoda can help you launch your own online publishing initiative, please contact Kim Mateus at 401-396-9677 or kim@mequoda.com or register to join us at the Mequoda Summit Boston 2009.

Posted in Multiplatform Publishing Strategy

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