Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss.
For websites, some metrics are more important than others, depending on the site’s business model. Knowing which key metrics to use can be confusing—and many site owners find themselves paying attention to the wrong ones.
Implementing a metric-driven plan for your integrated media empire will help you determine your direct profit and loss, as the key drivers behind user-driven sites (and the most important profit-impacting variables) will affect your website’s bottom line.
This article was written by Don Nicholas with the help of Jane E. Zarem. It is just one part in a series on the Mequoda System. See below for the rest of this series:
1. An Introduction to the Mequoda System
2. Mequoda System Habit #1: Implement a Strategic Management System
3. Mequoda System Habit #2: Build a Mequoda Media Pyramid
4. Mequoda System Habit #3: Build a Mequoda Website Network
5. Mequoda System Habit #4: Organize Content Around the Customer
6. Mequoda System Habit #5: Create User-Centric Websites
7. Mequoda System Habit #6: Implement a Mequoda Marketing System
8. Mequoda System Habit #7: Make Metric-Driven Decisions
9. Repeat the Continuous Improvement Cycle
To see our latest revitalization of the Mequoda System, download our most recent FREE Online Publishing Secrets white paper.