Digital Publishing Trends Multiplatform Publishing Strategy

Mobile Ad Content Users Engage With

Mobile devices have changed the way consumers shop. There is the chance to do more research easily, and new research is showing what mobile users do before making purchases.

Post author By Amanda MacArthur
Post date October 1, 2014
No Comments on Mobile Ad Content Users Engage With

Mobile devices have changed the way consumers shop. There is the chance to do more research easily, and new research is showing what mobile users do before making purchases.

According to an article from eMarketer, which cites data from Ninth Decimal. “The research found that 81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.”

Since many shoppers are researching online before ever going into a physical store, there are some types of mobile ads that are more popular than others. For instance, 60 percent of mobile device users are likely to respond to promotions that include discounts and sales. This was the highest among respondents. “Style tips” was at the bottom of the list.

[text_ad]

Tags ad, mobile ad, online publishing, open source software, text ad

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.