Mobile Magazines Take Different Approaches to News

via Nieman Journalism Lab

via the Nieman Journalism Lab

Harvard’s Nieman Journalism Lab recently took a look at three news services’ strategies for mobile publishing. With mobile audiences far outpacing mobile revenues, Circa, NRCQ, and News Republic offer intriguing efforts to even things out with “mobile-first newsonomics,” as Ken Doctor writes.

Circa: Matt McAlister of Guardian News & Media told Doctor that Circa has “worked out a model for engaging with information at the fact level. The way they’ve applied it makes personalization an amplifier of what they’ve editorialized. The presentation and flow balance what matters and what you want to know nicely. That’s not easy in any environment, and doing it well on a mobile device with fact-level information is a real breakthrough.”

NRCQ: The offshoot mobile news service of the Dutch company that publishes the newspapers Handelsblad and Next, NRCQ takes “the best of the company’s business news content, mix and match with FT and Bloomberg stories and video, and provide a window on the news of the day to come,” according to Doctor.

News Republic: Doctor writes that the New Republic boasts a “smart, scalable, tech-driven model. No editors, no fuss – just lots of content-ingesting, product-creating apps. Now funded at the $12 million level, with Intel Capital leading its last round, Mobiles Republic launched its first edition in its native France in 2009. France still provides the leading number (about 20 percent) of its 2.6 million monthly uniques, with the U.S., U.K., China, Germany, Italy, and Spain now hosting in-country editions as well.”

To read more about mobile newsonomics, visit the Nieman Journalism Lab.

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