It was only a matter of time until mobile spending overtook desktop, but that moment is rapidly upon us; plus, personalization, video, and more
Mobile spending is a rolling freight train spilling over with cash at this point, and it’s arriving at the station a little sooner than expected. This year, mobile ad sales will pass desktop for the first time, according to eMarketer. What are the implications? Well, for multiplatform publishers, it’s prime time. With content systems and best practices in place, you’re ready to monetize your mobile presence, with video execution and viewability still looming as hurdles. Speaking of video, eMarketer also has that covered this week.
Mobile Spending Making Good on Its Potential
Mobile will comprise 51.9% of digital ad spending in 2015, eMarketer reports, representing a revised upward figure from earlier this year. Mobile is growing by 59%, while desktop is declining a bit.
Personalization Data Works When It Comes to Conversions
According to a CMO Council study, increased response and engagement rates are the best reason to produce personalized content, eMarketer reports. And more than 40% of marketing executives said personalization data, driven by programmatic ads, leads to more conversions.
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Content Impressions From Across the Industry
More Millennial Video News and Views
More than 90% of Millennials watch digital video monthly, eMarketer reports, and the service predicts that there will be 77 million Millennial digital video viewers this year.
Are you seeing any of this mobile spending coming your way? Let us know in the comments!
To read more about mobile spending in the news, visit eMarketer.