What’s a subscriber worth to your organization?
This question takes into account the total amount of revenue you generate and the total number of subscribers in your email file.
Although not all subscribers are equal in the way they engage with your content and brand, it’s important to take into account the totals. In many instances, a small percentage of users will account for the majority of revenue you generate. These are the people who read your daily email newsletters, subscribe to your digital products and attend your live events. They love the information you provide and consider it to be vital to their professional success or their personal happiness, depending on the type of content you provide.
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You can determine the value of an average subscriber by dividing total online revenue by the total number of subscribers in your email file. The image below depicts associated numbers for this equation.
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