Using these multiplatform publishing job descriptions will help you find the right candidates for your publication
In order to succeed online, publishers need to have staff members that understand the digital evolution. When operated with precision and passion, a Mequoda System can turn a special-interest content-driven publication into a successful multiplatform publishing empire.
However, as this system constantly needs revaluation it is important to find a staff that has an interest in the process and can effectively serve it.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to not achieve maximum profitability and enterprise value, and may even fail online.
In the past we’ve shared job descriptions important to digital publishing success, but we’ve recently compiled a new collection of job descriptions for you to bookmark and use when you need them.
Below we have actual job descriptions used by major publishers who are running Mequoda Method systems.
The Online Managing Editor operates and performs the editorial and promotional tasks for the online marketing system. They are primarily responsible for facilitating the implementation of the vision and values by creating daily editorial content, white papers and ebooks, using SEO campaign development, performing keyword research, creating a social media presence and turning website visitors into email subscribers. In spite of the title, these people typically report to marketing rather than editorial in most successful organizations. Keep reading…
The Online Marketing Director leads the initiatives for the entire online marketing system. They are primarily responsible for facilitating the implementation of the vision and values by maximizing the size of the website email lists, using SEO campaign development, registration process optimization, visitor conversion to registered members, partnerships, promotions, social media presence and list segmentation management. Keep reading…
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The Online Marketing Manager is primarily responsible for facilitating the vision and values of the company by maximizing the size of the website email lists, SEO campaign development, registration process optimization, partnerships, contests, promotion, social media presence and list segmentation management. Keep reading…
The Email Marketing Manager is responsible for facilitating accomplishment of a company’s vision and values by maximizing the revenue resulting from opt-in email lists through optimum and sustainable promotion of products. Keep reading…
The Systems Director is responsible for monitoring a website to assure it stays online, functions without flaw and assures users a rich online experience. The Systems Director may work very closely with multiple people – designers and developers – to ensure efficiency. Keep reading…
Having the right job description is an important first step to assembling the right team. Making sure you have the right organizational structure and that the team has complementary communication and work styles is critically important. We find using a personality profile instrument (we use the Myers-Briggs Type Indicator or MBTI) is helpful in assessing an organization’s needs and a candidate’s fit with those needs. If you are looking to hire the most effective team for your multiplatform publishing company, I’d like to work with you and make that happen. Just schedule a 30-minute chat.
One reply on “5 New Multiplatform Publishing Job Descriptions”
Another potential: Director of New Media Development