How can publishers tap into younger audiences? For starters, getting more involved in the digital publishing world is a good idea.
National Geographic is one brand that is putting in effort to reach a younger audience, and it’s doing this by increasing its publishing frequency.
An article from USA Today discusses the process that National Geographic has employed to become more relevant to younger audiences, especially after its print circulation continues to decline.
The article mentions how feature content that isn’t time-sensitive is still a big part of National Geographic, but more immediate news story have become increasingly important. As USA Today points out, “plenty of room in the magazine will be devoted to stories that arise from the more immediate coverage that starts online at NGNews.com.”