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National Geographic Magazine Aims At Younger Audience

How can publishers tap into younger audiences? For starters, getting more involved in the digital publishing world is a good idea.

via National Geographic

How can publishers tap into younger audiences? For starters, getting more involved in the digital publishing world is a good idea.

National Geographic is one brand that is putting in effort to reach a younger audience, and it’s doing this by increasing its publishing frequency.

An article from USA Today discusses the process that National Geographic has employed to become more relevant to younger audiences, especially after its print circulation continues to decline.

The article mentions how feature content that isn’t time-sensitive is still a big part of National Geographic, but more immediate news story have become increasingly important. As USA Today points out, “plenty of room in the magazine will be devoted to stories that arise from the more immediate coverage that starts online at NGNews.com.”

Read more about National Geographic’s efforts to gain a younger, digital audience at USA Today. 

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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