It’s being reported by Folio that National Geographic is utilizing a microsite for a line of products and partnerships that act as a magazine series on the future of food.
According to the article, “The series, which saw its first piece run in the May issue, is being packaged as a microsite and iPad app along with original Web video and TV content, and interactive features. And it’s going experiential with exhibitions and other face-to-face events across the country.”
These additional issue-focused products that NatGeo brings to its brand portfolio will continue in the future as they’re seeing success with the ones that have already taken place. As this product on food was originally unsponsored, it now has eight sponsors, broken up between corporate partners and foundation partners.
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