National Geographic Turns 125

Digital publishing news for September 30, 2013

For 125 years National Geographic has been showing us all the foreign places of the world and inspiring adventure for generations. International Business Times has a brief look back at National Geographic’s illustrious history. Mark Johanson writes, “The National Geographic Society distributed the first issue of its flagship magazine to 165 members in October 1888. The 125th anniversary issue this October will likely reach 60 million, and it will be published in 39 different languages in both print and digital formats. To say National Geographic has come a long way in its 125 years would be an understatement. Yet, the effect it has had on our culture goes far beyond the pages in print. Walt Disney called the magazine “an invaluable tool” in coming up with his famous characters; the 1916 article “Land of the Best” spurred the establishment of the National Park Service in the United States; and numerous articles in the 2000s  by writer Bryan Christy helped overhaul global policies on wildlife smuggling.” Here’s to another 125 years.

Next Issue Expands to Canada

The “Netflix for magazines” is  now available in Canada. Mashable’s Lauren Indvik writes, “Next Issue’s monthly plans will be available to existing Rogers cable and wireless customers on Oct. 15, and to the rest of Canada on Dec. 15, priced the same as the U.S. Next Issue said that a smartphone version of its app is on the way, but did not specify if it is for iPhone, Android or both. French editions of Next Issue’s apps are also slated for 2014.” The service now boasts other available titles.

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New Gold In Login Data

Jack Marshall from DigiDay has a new article on how important login data will become once web cookies become extinct. Marshall writes, “Log-in data is crucial because it is generally the most accurate of all data and the deepest. Services like Facebook Twitter, Google and, yes, Yahoo are kings of the hill in this regard. They have direct relationships with tens of millions of customers, affording them everything from email addresses and phone numbers, to detailed behavioral and survey-based information. The data is rich, accurate and persistent, and that’s a promise third-party data providers have never really delivered on. What’s more, there’s a growing opportunity for those companies to use their login data to help inform ad buys elsewhere across the Web.”

Marshall argues that login data is more permanent than a cookie. Login data also has user behavior data behind it that is far more in-depth than cookies. Your direct relationship with your users is your biggest asset in a cookie-less web future. What’s your opinion? Will login data replace the cookie?

Organic Gardening Gets A New Publisher

FishBowlNY is reporting that Ellen Carucci has been named as the new publisher of Organic Gardening. Chris O’Shea writes, “Carucci comes to the magazine from Modern Farmer, where she served as launch publisher. She was previously associate publisher at Vogue and advertising director at GQ.”

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