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Multiplatform Publishing Strategy

New for “Free Report Friday”: Editorial Management Guidelines for Online Publishers

Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing and content marketing questions.

Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing and content marketing questions.

In Editorial Management Guidelines for Online Publishers you’ll discover:

  • How copywriters, editors and publishers reuse, recycle, and repurpose content over multiple media platforms and formats
  • The seven levels of the Mequoda Digital Media Pyramid and how each platform can be used to serve your online audience
  • General email newsletter best practice guidelines
  • Specific Mequoda System Editor job responsibilities, including sample production schedules
  • Email promotion best practice guidelines, including sample editorial and promotion calendars
  • How to use a separate and distinct nameplates for different product promotions
  • Why you should establish an email opt-in/opt-out strategy and policy
  • The value of an archive release policy to drive circulation
  • Free special report best practice guidelines
  • Premium information product best practice guidelines

Download Editorial Management Guidelines for Online Publishers today!

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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