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Multiplatform Publishing Strategy

New Free Report: Digital Media Strategy 2010

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher

Get Your FREE ReportRead this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher

This week we’re adding our 17th free white paper to the Mequoda arsenal. This new report is called Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now.

If you’re a print publisher making a transition to online publishing and you previously monetized your content by selling advertising, it’s likely that the economics favor a sponsor-driven online publishing strategy.

However, if you operate a user-driven business in the physical world, where circulation is the primary source of revenue, then a user-driven membership website or hybrid revenue model might be best.

The online publisher who includes at least one and up to five types of premium information products adds stability to their business by leveraging their online audience relationships across multiple media platforms.

A periodical website, email newsletter at at least one additional premium information product is a defining characteristic of what we call Mequoda System Publishing.

Discover how to build out your own online publishing business model when you download Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now.

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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