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New Platform Turns Your Content Into Native Ads

Turn your content into a native ad with the click of a button? It sounds like a magic trick

Turn Your Content Into Native Ads
Via Mashable

Turn your content into a native ad with the click of a button. It sounds like a magic trick.

InPowered intends to do just that. Yesterday they launched a free platform that lets you search for popular articles about products or brands and promote them via social networks.

Mashable’s Jason Abbruzzes writes, “This free service leads to inPowered’s “paid amplification,” which pushes the selected content to native ads and then tracks its success. The company has already accrued a variety of larger clients like Disney, AT&T and Chevrolet.”

InPowered seems like a great way to dive into native advertising. Have you used InPowered or a service like it? Feel free to share with us. You can read more about InPowered on Mashable.

 

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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