On the heels of its recent site redesign, The New Yorker has hired an advertising firm to promote it.
Ad Week reports that SS+K will first build a campaign around the magazine’s 90th anniversary, which is in February of 2015.
“The brand push is expected to break around the time the new paywall meter takes effect, in October,” Andrew McMains writes. “Agency co-founder Rob Shepardson described the Condé Nast-owned magazine as the ‘gold standard for writing, whether reporting, commentary or criticism.'”
SS+K, which also handles marketing for HBO, beat out several other agencies for the bid. According to Ad Week, The New Yorker has not worked with an ad firm for years. The magazine’s media spending last year reached upward of $20 million.