With the proliferation of MySpace, YouTube, FaceBook and similar social networking sites, you might be thinking about advertising on one of them. But what about incorporating social networking into your online publishing strategy?
What are they and why are they so popular, almost addictive? More importantly, how can you use them to increase your online publishing revenue?
Social Networking Defined. Basically, any site where content is user-generated is considered a social network. This can include forums, blogs even picture sharing sites.
As the book, Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities by David Silver so obviously points out the reason for their popularity… “they are heavy on the fun component. They are happy places.”
Many social networking sites are free, but some may offer “extras” to those paying membership fees. At Mequoda, we believe community is an integral part of a successful online publishing strategy.
Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.
Build A Better Blog. There are a few simple things you can do improve your online publishing strategy with some community features. You might even consider your site a little social network by encouraging social interaction.
A good blog, for instance, allows your readers to become participants by posting comments. Your website is no longer a passive business tool, but transforms into an interactive experience.
Another important feature is the “share” button. By allowing users the option to send specific information to anyone else who may be interested, your online community will grow.
As the community grows, so does your website traffic, thereby enhancing your online publishing revenue.
For more, read Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities by David Silver.
Also our article, Is a Social Network Right For Your Online Publishing Business?