No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to attend all of them.
Why not take that opportunity and turn your coverage of these events into fresh online content?
If your subscribers expect you to cover industry events in your online publication, it’s more important than ever to provide it. Especially in an economy where industry events are considered an unnecessary luxury and many previous attendees will be missing out this year.
If you choose not to attend events yourself, try to find someone on location to write an article or post comments to your discussion group.
Some online publishing activities Mequoda recommends include live blogging, video blogging, or interviews with speakers in the form of podcasts.
We especially agree with Ted Demopoulos’ reasons for including these activities in your online publishing strategy. In his book, What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (What No One Ever Tells You About…)he notes:
“By making useful and valuable content available, a site can come to be seen as a trusted resource on a given topic…Blogging and podcasting take content marketing one step further as they encourage conversation around the content. Links, comments, and trackbacks are a forum for discussion around content, moving into the sphere of viral or word-of-mouth marketing.”
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Three ideas for fresh content:
Provide “play by play”. Commit to several posts each day, or a short article for each day of the event. For example, if a seminar is spread over several days with sessions on a variety of topics, write one post for each session. This will give your readers a ‘live’ experience, not just a quick wrap up. You can also expand on subjects that are of particular interest to your readers. Your insights and editorial comments will be appreciated.
Write a review. Stay in touch with the latest tools of the trade. If new products are released, you will possibly be the first to try them out. A firsthand review or testimonial are more trustworthy, especially if you already have a reputation for being thorough and objective.
Get out there and network. Events offer the opportunity to connect with others in your industry the old fashioned way – in person. Use them to rekindle old relationships and start new ones. Consider interviewing keynote speakers, authors, inventors or whoever else might be interesting to your readers.
For more information, read What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (What No One Ever Tells You About…) by Ted Demopoulos.