Online Publishing Jobs are Amazingly Diverse

What do you do?

Starting tomorrow, Kim and I get to spend three days with online publishing and marketing professionals in New York City. The mix of individuals includes an amazing diversity in job titles. One of my favorite parts of this three-day program is the welcome conversation. Because the group is so small, we can take the time to meet each of the individuals in the program in a group introduction. We do it in large part so the attendees can get to know each other. To be honest, the job titles don’t often help the group know what an individual actually does inside their organization. So, we routinely ask them to “tell us what you do.” Almost without exception, each individual will tell us their job title and their organization. While some stop there, most go on to tell us what they do on a day-to-day basis. Unsurprisingly, many have rather diverse job responsibilities that include everything from creating content to managing people, and sending email to analyzing audience engagement metrics. The smaller the organization is, the more diverse the job responsibilities.

What do you do?

It occurred to me, that I might get some really interesting responses if I asked you the same question: what do you do? While I’m curious to know for my own edification, I’m willing to bet that other readers will also enjoy hearing about your daily job responsibilities. Your response may be as short as your job title or as long as a job description. Feel free to share your name and organization, or not. At the end of the day, I’d like you to do whatever feels comfortable for you in this little community development exercise.

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Thanks in advance

Chris and I will monitor your comments for patterns, questions, and other interesting bits of information that might pop up with the goal of sharing what we discover in a future post. Chris and I are also working on a new, free online publishing job description white paper that may benefit from the information you share. When the new white paper is ready to go, you’ll be the first to know about it and have the satisfaction of knowing that your comments help us put it together.

Online publishing jobs are evolving so quickly that it can be difficult to come up with either job titles or job descriptions that seem entirely appropriate to what we actually do for a living. Let me close this post with my answer to the question: what do you do?

My name is Don Nicholas. I am the lead consultant for Mequoda Group and editor-in-chief for Mequoda Daily. I teach writers, editors and publishers how to produce successful websites.

Thanks again for your help!

    Val J.

    I manage a team who plans and creates content for two publications of The Church of Jesus Christ of Latter-day Saints. One of the publications, the Liahona, is published in 48 different languages. I also write stories and take photographs, edit work by others, and interface with digital product managers.


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