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Multiplatform Publishing Strategy

Online Publishing Secret #6: Implement the Mequoda Marketing Model

The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of free and/or paid media sources,

The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of free and/or paid media sources, a publisher can entice interested individuals to a website—a Mequoda Internet Hub.

  • Once on site, the individual must provide an email address in order to receive the free content.
  • That contact information becomes part of a huge marketing database, which the publisher can then use to market products of value.
  • We’ve identified more than 14 earned and paid sources that can effectively drive traffic to publisher websites.
  • We’ve also identified six database marketing channels that publishers can use to bring home the bacon.
  • Using content to drive traffic isn’t just a theory. For leading-edge publishers, this is happening today.

Learn more about the Mequoda Internet Marketing System in the comfort of your own home or office, with the Internet Strategy for Publishers and Authors video seminar, on sale now at Mequoda Bookstore.

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By Don Nicholas

Founder & Executive Publisher

Don Nicholas serves as Executive Publisher for Food Gardening Network and GreenPrints. He is responsible for all creative, technical, and financial aspects of these multiplatform brands. As senior member of the editorial team, he provides structural guidance, sets standards, and coordinates activities with the technology and business teams. Don is an active gardener whose favorite crops include tomatoes, basil, blueberries, and corn. He and his wife Gail live and work in southern Massachusetts surrounded by forests, family farms, cranberry bogs, and nearby beaches. Don is also the Founder of Mequoda Systems, LLC, which operates and supports numerous online communities including I Like Crochet, I Like Knitting, and We Like Sewing.

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