We’ve been talking about the value of organic traffic for years. Audience members seem to trust it more and we’re seeing its value in terms of website referral traffic as well. A new article from eMarketer highlights data from BrightEdge, which looked at organic search traffic between June and July of this year.
According to eMarketer, organic search drove 51% of website traffic referrals during this time. “email and referred search ranked second, with 34% of referrals, paid search third (10%), and social media last (5%).”
This overall data included tracking five different industries: business services, media & entertainment, technology/internet, hospitality, and retail. Out of these industries, business services experienced the most referral traffic from organic search at 73%. Retail experienced the lowest amount of referral traffic from organic search at 42%. Even though retail experienced the lowest amount of referrals from organic search, it was still more effective than display, email and referral, social media, and paid media.
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