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People.com Partners With WhoSay for the Perfect Publishing Partnership

Have you heard of WhoSay? It’s a social network that’s basically exclusive to celebrities. According to Folio, “Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Launched March 26, about 200 of WhoSay’s 1,500 celebrity members were

Have you heard of WhoSay? It’s a social network that’s basically exclusive to celebrities. According to Folio, “Time Inc.’s People and WhoSay, a digital-only social magazine powered by the celebrities it features, have teamed to develop a new branding opportunity for stars and advertisers. Launched March 26, about 200 of WhoSay’s 1,500 celebrity members were invited to populate a new People.com vertical called “Celebrities Unfiltered” where the stars can directly publish photos they’ve taken via WhoSay to People’s website.”

Could there be a better partnership? A celebrity magazine paired with a social network that literally feeds them photos and posts directly from the celebrities? I can’t think of a better publishing partnership or content exchange.

“We see this as a first step to bring fans a deeper experience that leverages the content and perspective of People’s editorial with WhoSay’s unfiltered flow of content to give fans a real-time perspective from the celebrities themselves,” says WhoSay’s co-founder Steve Ellis in a statement. Naturally, it’s good for advertisers too. “Via this venture, advertisers can concurrently associate with  WhoSay’s celebrity members and the authority of People’s editorial team.”

Read the full article on FOLIO.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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