Is Pinterest Becoming Even More Important for Publishers?

The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.

Post author By Amanda MacArthur
Post date August 27, 2014
No Comments on Is Pinterest Becoming Even More Important for Publishers?

The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.

TechCrunch reports on the functions of the new Pinterest analytics dashboard. “It keeps tracks of all impressions, clicks, repins, and likes that a piece of content gets, as well as whether that content was a “Rich Pin” or a “Promoted Pin” to see how that contact performed.“

There is power in knowing what your audience is pinning. Some companies have focused product offerings based of the amount of interest generated on Pinterest. TechCrunch provides an example of a clothing retailer that brought a product design back after it had experienced a lot of attention on Pinterest and sold out of stock.

To learn more about Pinterest’s new analytics dashboard, visit TechCrunch.

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Tags ad, analytics, analytics dashboard, content, online publishing, open source software, Pinterest analytics dashboard, publishers, techcrunch, text ad, web traffic

By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.