With a recent upgrade to its news portal, Google has given publishers greater control of their own discovery destiny.
Folio: reports that the Publisher Center allows sites to update information like name, type, URLs, and labels – all details that were previously left to Google News to detect, occasionally on a delayed or inaccurate basis. Publishers would then have to beseech the search god to correct the information, a process that could be time-consuming and traffic-costing.
For now, the Publisher Center is available to U.S. publishers only, but plans are in the works to expand the service, Michael Rondon writes.
“If you are a news publisher, your website has probably evolved and changed over time. Until now, when you made changes to the structure of your site, we might not have discovered them unless you told us. And that meant they might not have shown up in Google News,” Google’s Eric Weigle says in a statement.
“Ultimately, our goal is to make this a platform where news publishers and Google News can work together to provide readers with the best, most diverse news on the Web.”
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